Do you know what a revolution is, what it is for, and what it is capable of?
In the history of the world, revolutions have been fought, resulting in radical transformations in various concepts, practical or theoretical, for the improvement of people and guided by people. It all starts with a simple idea that grows, becoming unbearable and unsustainable. Soon, an insoluble problem has a completely new perspective on the horizon, making the human mind the great receptacle of great works and giant movements.
The design market may seem like an ecosystem free of oppression, but this is not true; it is obsessed with money and the power of influence, which weakens the resilience of a good project, whether due to a lack of context or reference. The argument is enough that it is possible to spend less time and less money on anything and that the world is moving in that direction. The wrong direction. The core of design is the project, not capital and its many faces, and being responsible for the company's self-sufficiency is fundamental, given its longevity, but I'm afraid there aren't many people left who think like that and who are really concerned about form and function as a way to create purpose.
That's why Rex Machina was born: as a cry of independence, a revolution against everything and everyone who thinks that good ideas are not profitable, replaceable, or unnecessary. On top of that, we decided to create Rex Machina to cut through the complexity of the creative system and empower people to take care of their image. As a designer, I've always believed that creativity can change the world, and that's why I want to leave a legacy that goes beyond the revolution we're creating.